Big Gin

Hood River Distillers’ Big Gin needed a big brand refresh. With its unique blend of nine botanicals from around the world, it needed a new way to stand out from the crowd. The team and I updated their existing logo and created an entirely new brand extension. We went for a more inclusive, expressive, and fun approach to gin, centered around the nine botanicals. This brand refresh was a big undertaking and I especially enjoyed doing all the illustration work across the project.