UNDER ARMOUR SS17
Designed with Meg Odell under the direction of Tess Donohoe at Owen Jones, 2016
The Under Armour Spring/ Summer Lookbook 2017 was designed around the concept of intensity. The progression of the book flows from high intensity to low intensity and lays out which items provide the most benefit at the different levels of activity. We designed graphics to represent the changing intensity levels, which also referencing stats and infographics often found in sports and fitness tracking.