Advising Instructor : Jennifer Cole Phillips, MICA 2016
Mayorga Organics is a Certified Hispanic and Woman-Owned business focusing on delicious coffee from Central and South America. Going above and beyond "Fair Trade", Mayorga partners with farmers in nine different countries to help eliminate systemic poverty in rural Latin America through responsible trade.
The concept for their coffee packaging focuses on telling the Mayorga story through highlighting these nine countries. The package shows illustrated silohuettes of each country, and provides an area to circle which country the particular brew inside came from. The white label is the same for each package for ease of printing, and minimal waste.
Each bag is sealed with a colored band distinct to the brew that shows country of origin, brew name, and the darkness of the roast. As the band wraps over the top of the package it shows photos of cultural aspects of the country of origin to highlight the unique identity of each place and the importance of Mayorga's partnership therein.